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INTRODUCING THE GREY WAVE

Welcome to the Grey Wave!

A Community where the Power of Greys Come Together! It is time to secure your financial future by building your online business. As a GenXer and Boomer you have so much to offer.

A Community of GenXers and Boomers that want to level up and build the online business of their dreams.

The Grey Wave Membership

A Community of GenXers and Boomers that want to move forward and build the online business of their dreams.

The Grey Wave Membership will guide you on how to create a successful online business. Whether you are just getting started or have been in business for years, the Grey Wave will give you the tools you need to stand out in a noisy digital world,  generate income,  and the ability to live the life you want. 

The Grey Wave is a Community of Baby Boomers and GenX who are ready to take their years of experience and build an online business. 

 

In the Grey Wave you will learn relevant, practical marketing strategies that will generate sales, growth and security.

You have the experience, you have the network, you have the skills, you just need to learn to apply them in the online marketplace.

The fact is building an online business can be scary.

You may have put off getting started or are “stuck” because a little voice inside may be saying….

  • “I have nothing to offer.”

  • “I do not know where to get started?”

  • “What if I fail?”

  • “I do not know technology well.”

  • “I can’t do this by myself.”

Self Confidence. Fear. Anxiety.

Three words that hold us back from making our dreams of building an online business a reality. 

I HAVE BEEN THERE

I am Steve Dotto, and I have experienced all the doubt, confusion and anxiety that comes as we transition from our traditional work and business world into the online world.

10 years ago I made the move for traditional business to online.  It was not easy.

I kept second-guessing what I should do… and was overwhelmed by what tools to use and all the possibilities. 

Looking back, the truth was, I was afraid of failing and was intimidated by the vast nature of the social spaces. I wondered if perhaps I was too old, past my prime and this online world was a younger person’s place.

What a load of crap!

You can do it!

I even started to lose my confidence and started to doubt if I was that person who could make a go of the online world.  

I made it through by trial and error, failing forward and learning the best practices of online business. 

I was also fortunate enough to build a support network of other online entrepreneurs who helped me through the rough spots.

It wasn’t easy. I understand how you feel. But I did it, and YOU CAN TOO!

I want to pay it forward, that is why I created the Grey Wave Community just for us. I want you to have the benefit of a community who has your back, to help you over the rough patches we all will face.

I did, let me show you how!

Is the Grey Wave Right for Me?
This community is not for everyone. I only want the right people to join. So please keep in mind, this is:

A marathon and not a sprint

Not a get rich quick program

You need to be willing to learn new tricks, and forget some old habits.

The Grey Wave Community is

Perfect For You If...

You want to learn how to create a business that attracts raving fans, makes a difference in the lives of others, and generates revenue.

You want to be part of a community of other like-minded Grey’s leveraging years of experience and insight to help guide and support your success.

You are committed to doing the work that it takes to build your online business. 

Are you ready to...
Become More Confident?

Attract customers and followers while building an online business that creates consistent revenue.

Call the Shots and Control Your Destiny?

Build a business where you call the shots, where success or failure rests on your shoulders then you are in the right place!

Start Generating Revenue Online?

Create a business that is earning the income you want with all of the “right” pieces in place for success. 

If You Answered Yes, Then It's Time!

Storm the castle with me in the Grey Wave Membership!

Want to know if the Grey Wave community is for you?

See What Our Members Are Saying

If you're chronologically gifted like me and you want to navigate your way to online success, sign up with Captain Steve Dotto, first mate April Woodcock and the hardy band of Grey Wave crew members. Really good people. Relevant content. Great support. Tools you can use. Advice and encouragement when you need it. This is one smart investment. Highly recommended.
Bob Wiele
Bob Wiele
OneSmartWorld
As a Boomer, business owner for over 40 years, and a best-selling author, I was not sure the Grey Wave would have a lot to offer me. I was wrong! The strategies, lessons, discussions, and just as importantly, the connections and idea-sharing with fellow “Grey Wavers” are more useful than anything I’ve learned in years. Quite simply, The Grey Wave will change your life.
Bob Poole
Bob Poole
Author of Listen First – Sell Later
After getting slammed by the COVID shutdown which basically killed my Bricks and Mortar business, I was able to pivot to an online business. I learned how to stop “trading time for money”, while building a sustainable business that now makes a real impact women over the age of 50 AROUND the world.
p-j-wren
PJ Wren
Fitness with PJ
I just wanted to let you know that The Grey Wave has been transformational for my business. Prior to joining The Grey Wave, I spent three years spinning my wheels, wondering why everything I tried failed to gain traction. In less than 3 months, with The Grey Wave, I realize I had blind spots that DottoTech was able to fix. The future looks bright again!
Larry Rodgers
Larry Rodgers
Larry Rodgers Art and Motion
Over the years, I have learned so much from Dotto Tech and the Grey Wave. The information is presented in a way that is easy to understand and digest. Steve has a high standard of ethics, as well as the members of his team and that is reflected in the way they teach and conduct business. I highly recommend anyone who wishes to learn about having an online presence to subscribe and join the Dotto Tech family.
Greg Gurniak
Greg Gurniak
Time to Heal
I’ve been working with the Dotto Tech team since February and have followed Steve for many years. The team has made the learning so simple and fun. I’m blown away by the amount of content you provide and your dedication to helping me succeed. Thanks Steve, April and Liz!
EllenSweeney
Ellen Sweeney
Ellen's Tips for iOS
For the last couple of years, I followed DottoTech from afar. Wanted to know how to translate what I've always done into a successful on-line business.

Webinar Wednesdays always got me pointed in the right direction and so this summer I decided to ride the Grey Wave. The great content keeps coming - only better. Steve, April and Liz have made the impossible possible: more substance, more tools and outside experts and round table sessions that inform and inspire.

Then there is Community of great people from around the world. Some are ahead on the path and everyone is willing to lend a hand. I have been able to continually produce more in these short weeks than in the 2 years before I came on board and my on-line business is finally taking shape. Thanks so much DottoTech.

Looking forward to learning more and giving back as the Community evolves.
John Angelori
John Angelori
johnangelori.com - Mindfulness coaching and training
Join the Grey Wave Community

We want to do everything we can to make sure you succeed.

What's Included in the Grey Wave Experience

When you join the Grey Wave Membership you get access to the following:

Actionable Training with Focused Interest Groups

Each month we have focused interest groups for you to choose from to work on specific skills, learn the how, what, and why elements work for building your online business.

We take deep dives into the building blocks of building your online business. In each focus group once a month we will have an expert interview for you to ask live questions and learn more ninja tips to grow your business.

Foundational Fridays

Every Friday we have targeted foundational training to help you master the building blocks of the digital marketing world.

We cover a wide range of topics from starting your website, social media channel development to creating online ads for your online business. These training sessions are taught by the DottoTech team and guest trainers that are experts in their fields.

Challenges and Coursework

We host regular challenges for Grey Wave members. These challenges help you to create and execute marketing campaigns for your business. Some of the topics include List Building, Writing Great Sales Copy, Creating a Webinar for your audience, and more!

During each challenge, the DottoTech team will be there every step of the way to support you by providing training on best practices, offering samples and hot seats to provide invaluable feedback to help you execute your digital challenge!

The fastest way to learn new skills

A Catalog of Online Business Training and Resources

When you join the Grey Wave membership you have access immediately to over 25 modules of core training materials and resources such as checklists, templates, and video demos. These modules are full of actionable takeaways to start building your online business. Here is just an example of some of the modules you will have access to:

Skills Certification Programs

There are many practical and useful certificate programs developed by Facebook, Google, YouTube and others.

We facilitate study and accountability groups to work through these programs with a core study group. To be honest, these programs can be difficult to navigate alone, they are mostly unsupported self paced tutorials. In our study groups you have the support and input of a small group to help you through the sticky passages.

These programs include:

☑️  Facebook Certified Community Manager
☑️  Facebook Certified Digital Marketing Associate
☑️  Facebook Certified Marketing Science Professional
☑️  Facebook Certified Creative Strategy Professional
☑️  Facebook Certified Media Planning Professional
☑️  Facebook Certified Media Buying Professional
☑️  YouTube Creator Academy
☑️  Google Analytics for Beginners
☑️  Advanced Google Analytics
☑️  Google Analytics for Power Users
☑️  Getting Started with Google Analytics 360 and more

Webinar Wednesday Archives

Yes! We are giving it ALL to you! As a Grey Wave member, we are including Webinar Wednesday Archives. These archives of previous Webinar Wednesdays give you access to almost 200 recorded webinars and resources!

Facebook Community Second to None!

Our Grey Wave Facebook Community is where the magic happens! It is a place for you to connect with other members, gain invaluable feedback on the elements you are working for in your business, network, and more.

Our Facebook Community is the heart of the Grey Wave membership with members from all over the world. Our Facebook group is worth the price of admission alone!

Ask Me Anything

Each month, we will have a live Q&A session held in our Facebook Group to get all of your burning online business questions answered!

Members submit questions ahead of time and Steve will share his knowledge and recommendations with you!

Affiliate Opportunities!

Yes! Only Grey Wave members have access to becoming a Dotto Tech affiliate! That means you can earn passive income by referring your friends!

As a member, you'll get instant access to

Our Engaging VIP Facebook Group

Device mobile
1/1 Office Hours with Our Community Managers

Members also get exclusive access for some 1-on-1 support from our dedicated community managers during the regular allotted “office hours”.

Community LIVE Roundtables

This membership also includes LIVE roundtable sessions with other Grey Wave members, and expert guidance on a monthly basis.

Access to our VIP Facebook Group

Get LIFETIME access to our lively and active private Facebook group (valued at $997) where they can share stories, experiences, support each other, ask questions and collaborate.

Dotto Tech Online Training Catalogue

All Grey Wave members are welcomed with instant access to not only past Grey Wave modules, but also our back catalogue of online courses listed below.

The Grey Wave Membership includes

More Benefits

We include $2000 of our proven content creation and social marketing courses. 

I’ll teach you how to apply new strategies, review best practices including what you should and should not be doing, saving you time and mis-steps.

Every one of these courses is “on point” teaching you the skills you need to thrive in this online world!

As a monthly member of Grey Wave, you have a guaranteed way to stay on top of latest trends in growing your online business.

Bonus Benefits to Your Grey Wave Membership!

When you become a member you get instant access to $2000 of our proven content creation and social marketing courses. As a member of Grey Wave, you have a guaranteed way to stay on top of the latest trends in growing your online business!

WordPress 101 - Getting started with WordPress

VALUE = $199

INCLUDED

Creating and Delivering Your First Online Course

VALUE = $39

INCLUDED

Winning at Webinars - How to Deliver Webinars

VALUE = $499

INCLUDED

Don't Retire, Rewire

VALUE = $279

INCLUDED

Making Money on YouTube

VALUE = $49

INCLUDED

YouTube Launch Sequence

VALUE = $39

INCLUDED

Independent Income - A Guide to Affiliate Marketing

VALUE = $279

INCLUDED

Online Video Made Easy - How to Create Online Videos

VALUE = $499

INCLUDED

Work at your own pace

Available 24/7

Plus laptop device

Still not sure if Grey Wave is for you?

Here is What a Few of Our Members Are Saying

Learning with the GREY WAVE TEAM has provided me with great “INSIGHT” to getting myself started online! The course content is more than I could have imagined. I had no idea there was so much to getting up and running. Thank GREY WAVE for all the information, teaching and sharing!
Cheryl North
Cheryl North Johnson
NJS Solutions
Few things in life have exceeded my expectations, but The Grey Wave membership definitely has! And not just Steve, April and Liz, but the extensive experience, encouragement and synergy derived from the amazing members! This is definitely the membership to join if you want to grow your expertise, influence and audience!
Doug Piper
Doug Piper
The Grey Wave provides a wealth of practical resources, expert guidance, and peer feedback/encouragement for those wanting to launch an online business. Bonus: access to other training materials that Steve offered prior to Grey Wave. Win/win!
Kathy45 full size copy
Kathy Rushing
The Entrepreneur Marriage Coach
Since deciding to join the Grey Wave I am thrilled with the personal support of Steve, April and Liz, plus all the other members who are so generous with their willingness to share and help. Redefining myself in this phase of my life is a gift I didn’t think was possible.   My gratitude for the Grey Wave grows daily.
Ardis Mayo
Ardis Mayo
The Reflective Pen
Being someone who thrives best in a team setting, having a community to bounce ideas off and to support others was the one thing I was missing when I went from Head of Operations of a large team to solopreneur.

For me, the answer was to apply to join DottoTech's Grey Wave for GenXers and Boomers and I was excited to be accepted as a founding member. Not only do the lessons cover 'state of the art' issues and materials needed to launch and build an online business, the active members sharing their own expertise and opinions is priceless.

Steve Dotto is an outstanding tech and productivity teacher and he makes a perfectly balanced team with the talents and skills of marketing and social media experts April Woodcock and Liz Azyan.

If you're new to developing an online business, could use some skills upgrading, and miss the water-cooler experience of your offline days, the Grey Wave is the place you want to be.
Francisca deZwager
On the Internet you will find 2 kinds of marketers/teachers. There are those that sell a high priced course that runs for a couple of weeks and then they are gone and that's it for you. And then there is a teacher who will create a community of liked-minded, experienced people.

It takes a teacher, a leader, who can point you in the direction you need to go. What the Dotto Tech team teaches is relevant to today’s online business and yet is grounded in basic principles that stand the test of time. And what’s really cool is that they keep it real.

There’s no hype - just a sharing of knowledge in a relaxed, fun and entertaining way. Within the Grey Wave community, it is about community... you will have others cheering you on to your own success.
Pat and Lorna Shanks

No gimmicks, no hidden pricing

The Grey Wave Totally Upfront Pricing

Self Paced Grey Wave Membership

USD $49 monthly
USD $549 annually

This membership level is ideal for those of you who like working at your own pace and do not need access to our live events and sessions.
You get access to all the trainings, but not the live sessions.

Grey Wave Full Membership

USD $99 monthly
USD $1099 Annually 

This membership level allows you access to ALL of Grey Wave benefits including live trainings and events.

Grey Wave 6 Month Mastermind with Steve!

USD $5000 
10 payments of USD $500

(includes 12-month Full Grey Wave membership and 12 months access to private Slack channel)

Save 20% with upfront payment option $4000

If you are ready to fast-track your online business the Grey Wave Mastermind is just for you. The mastermind is a results-focused, six-month commitment to working weekly hands-on with Steve in a small group.

In this small group mastermind you will be part of the following:

Become the master of your destiny today and get down to business with
 Grey Wave Mastermind with Steve! 

For more information on the mastermind, click here.

Picture this...

6 Months From Now

You have built an online business, that is generating sales.

You have the confidence that you are on the right track.

You wake up each morning fired up making forward progress.

You are not just getting help and support from the Grey Wave, you are actively engaged, helping others achieve their goals and dreams.

Your success is our success. We want you to have it all.

It is in your power to determine what your life will look like in 6 months, so ask yourself one question...

Is it worth the investment? (hint....yes it most certainly is!) 

It is decision time.

Give yourself every opportunity to succeed!

You need to commit to yourself, commit to your community and commit to the process.

Today is the day to begin your journey!

Join me in the Grey Wave get started right freaking now!

Your future friends and colleagues are waiting for you...

The Grey Wave is a Fast Track

A fast track to understanding

Don’t miss this exclusive opportunity to get in on the Grey Wave.

A fast track to skills

Don’t miss this exclusive opportunity to get in on the Grey Wave.

A fast track to success

Don’t miss this exclusive opportunity to get in on the Grey Wave.

YES! I Want to Ride the Grey Wave
JOIN THE GREY WAVE NOW

Today is the day.

Remember, You are RELEVANT. YOU can do this. YOU have the experience. The world is waiting for what YOU have to offer.

Because if you don’t, how can you expect anyone around you to?

Be part of something big, be part of a tribe, be part of a community. 

#WeAreTheGreyWave!

No gimmicks, no hidden pricing

The Grey Wave Totally Upfront Pricing

Self Paced Grey Wave Membership

USD $49 monthly
USD $549 annually

This membership level is ideal for those of you who like working at your own pace and do not need access to our live events and sessions.
You get access to all the trainings, but not the live sessions.

Grey Wave Full Membership

USD $99 monthly
USD $1099 Annually 

This membership level allows you access to ALL of Grey Wave benefits including live trainings and events.

Grey Wave 6 Month Mastermind with Steve!

USD $5000 
10 payments of USD $500

(includes 12-month Full Grey Wave membership and 12 months access to private Slack channel)

Save 20% with upfront payment option $4000

If you are ready to fast-track your online business the Grey Wave Mastermind is just for you. The mastermind is a results-focused, six-month commitment to working weekly hands-on with Steve in a small group.

In this small group mastermind you will be part of the following:

Become the master of your destiny today and get down to business with
 Grey Wave Mastermind with Steve! 

For more information on the mastermind, click here.

Find a level that fits your needs

Compare the Different Grey Wave Memberships

PerksSelf PacedFullMastermind
Pricing
USD$49 monthly USD$549 annually
USD$99 monthly USD$1099 Annually
USD$4000 one-time payment or 10 payments of USD$500
LIVE Foundational Fridays and replays
Recordings of Interest Focus Groups
Webinar Wednesday Archives
Grey Wave Private Facebook Group
Our Catalog of Online Business Training and Resources
Bonus Dotto Tech Courses
Access to courses and replays 24/7 in our membership platform
Upgrade Anytime to Annual Plan with No Additional Fees
50% discount on NEW Dotto Tech course for the life of your membership
An exclusive opportunity to be a Dotto Tech Affiliate is only available to Grey Wave members!
30 Day Money Back Guarantee
Monthly LIVE Interest Focus Groups
Quarterly Challenges and Guided Training Course
A small group learning environment with 8 colleagues
Weekly LIVE Zoom sessions with Steve with defined weekly goals, accountability, and homework!
A Private Slack communication channel with direct access to Steve and the DottoTech for the duration of the mastermind.
One 60 minutes 1/1 Call with Steve after your hotseat.
Access to replays and Mastermind materials for up to one year.
Grey Wave 30 DAY GUARANTEE

WE offer a 30 day money back guarantee on the enrollment.

If you join the Grey Wave Community today — and you go through at least 2 foundational lessons,
and if for any reason you aren’t 100% satisfied…

You have 30 days to request a refund.

Which means you have absolutely NOTHING to lose!

It is totally risk free…

Steve-Dotto-Grey-Wave-1.png
About STEVE DOTTO

Meet Steve

Steve Dotto is Canada’s favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcast Steve re-invented himself learning the world of social media, online community building, and Internet Marketing as he builds his YouTube channel into his new career.

YouTube is Steve’s new network of choice, where he serves 2 communities, a traditional “How To and Productivity” stream, which follows his TV tradition, and a new focus on helping Gen-Xers and Baby Boomers build online businesses without being overwhelmed by technology through the Grey Wave Membership program.

About STEVE DOTTO

Meet Steve

Steve-Dotto-Grey-Wave-1.png

Steve Dotto is Canada’s favourite geek. For over 20 years, as host and executive producer of Dotto Tech, a nationally syndicated TV show, Steve entertained and educated millions of Canadians on all aspects of technology.

After spending 20 years in traditional broadcast Steve re-invented himself learning the world of social media, online community building, and Internet Marketing as he builds his YouTube channel into his new career.

YouTube is Steve’s new network of choice, where he serves 2 communities, a traditional “How To and Productivity” stream, which follows his TV tradition, and a new focus on helping Gen-Xers and Baby Boomers build online businesses without being overwhelmed by technology through the Grey Wave Membership program.

Grey Wave Logo for Light Background

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If you’re thinking of joining the Grey Wave membership but have some questions or concerns on whether or not it’s a good fit for you, I’d love to answer any of your questions. Just click the button below to book a 1-on-1 call with me.